Maybach Not Dead Yet

Conventional wisdom would say that 200 to 300 units of worldwide sales is far from sufficient to keep a car marque alive, and rumors of Maybach’s demise have been circulating for months. If Automobile is correct, the brand will not only soldier on, but will see a focus on growth through new models, thanks to Daimler’s Joachim Schmidt. Schmidt sees opportunity for the high end brand in China, North America, Russia, and the Middle East, but only if the product line is revised and updated.

All new Maybachs are expected to be built on the upcoming Mercedes S-Class platform, scheduled for launch in 2012. The Maybach range is expected to add a four door coupe and a long wheelbase convertible, while the 57 and 62 models continue in their present configuration on the new platform. A hybrid Maybach is also said to be in the works, but it’s expected to have a modest battery-only range and will only produce some 20 supplemental horsepower.

Let’s be honest, though: Maybach buyers don’t really care about fuel mileage or gasoline prices, and hybridization is just Daimler’s way of making the Maybach appear more green to EU regulators. With a base motor that cranks out about 545 horsepower and an uprated motor good for 630 horsepower, current Maybachs get a fuel economy rating of just 12 mpg; even a hybrid drivetrain won’t increase that substantially.

Maybach will soldier on, gain hybrid

We've all but assumed Maybach was a goner. With the economic downturn and sales hovering around the 300-unit mark annually, Mercedes-Benz' rebadged uber-lux brand makes a hard business case for itself. However, Automobile reports that Maybach may be down, but it's not out, and a range of new products are on the way.

With the S-Class due to be replaced in 2012, the range-topping Benz will offer up its revised platform for five new Maybach models. The standard 57 and 62 will benefit from upgraded sheet metal, interiors and electronics, while a CLS-like four-door "coupe" will be added to the line-up along with the oft-rumored long-wheelbase convertible – a sort of mash-up between the 62 Laundaulet and Mercedes' Ocean Drive concept from 2007.

Despite M-B's ongoing issues with CAFE standards, motivation will continue to be provided by the same 6.0-liter V12 powering current Maybachs, although horsepower is expected to rise, torque output could crest 850 pound-feet and Mercedes' seven-speed automatic will be part of the package.

More intriguingly, Automobile says that with the new transmission, an electric motor could be fitted, boosting output by 20 hp and allowing the massive sled to drive in full electric mode for up to 10 miles. There's also talk of a new nine-speed automatic transmission being fitted and fuel economy rising by around 25% – so figure around a 2-3 mpg improvement for both the 545-hp and 630-hp versions.

In order for Maybach to survive, it has to be more than just a reworked S-Class and to that end, an insider told Automobile that future models will be "jewels on wheels and at last worthy of the brand." We shall see...

2011 Audi A8 L arrives with 500-hp W12, seating for a king-maker

Audi is pulling out its biggest gun yet for the Beijing Motor Show, and while the big news for the A8 L might be the 6.3-liter W12 and the sedan's longer wheelbase, it's the rear seat accommodations that have us frothing at the mouth.

Seriously, just look at it.

With an overall length of nearly 17 and a half feet, the A8 L is almost a half-foot longer than its standard sibling, with a wheelbase of 10.24 feet. Those extra inches are put to good effect, with an interior that's enough to make a Maybach look downright spartan.




Open the lengthened rear doors and occupants are greeted by acres of leather, a full-length center console and two power-adjustable, heated and ventilated seats that not only move fore and aft, but include adjustments for cushion depth, lumbar support and seat back angle. Ten remote-controlled air-bladders massage your cares away, and if the front passenger seat – with its power-adjustable folding ottoman – cramps your style, you can move it forward with the flick of a switch.

The standard four-zone automatic climate control is manipulated by no less than 25 adjustable motors, and the massive center tunnel contains everything from a folding table to a refrigerator. It's all first-class, from the ambient lighting to the Valonea leather, and when the time comes to put the laptop away, crank up the 1,400-watt, 19-speaker Bang & Olufsen Advanced Sound System and enjoy a movie on one of the two 10.2-inch LCD displays.

If you're ready to give your chauffeur a rest, take solace in the fact that the W12 puts out 500 horsepower and 461 pound-feet of torque through Audi's new eight-speed automatic transmission and Quattro all-wheel drive. The result is a remarkably quick 4.9-second run to 60 and a electrically-limited top speed of 155 mph.

The W12 will be the standard engine at launch, with a few diesel and petrol-powered engines available further down the line. We'd expect pricing for the A8 L to be revealed shortly after its official debut later this month.